Everything we do at Rebase is influenced by dedication to our Core Values, which are derived from a few Foundational Principles.


Steven Covey, author of perennial classic 7 Habits of Highly Effective People, described Principles as rules that are permanent, unchanging, and universal in nature.

It is universally true that …

… No system, policy or process is perfect. They are designed, created and implemented by people, who are inherently imperfect.

… No great or significant achievement has ever been accomplished alone. Even so-called “self-made” success owes a considerable debt to external influence & contribution.

… The quality of any trait or skill — embodied by an individual or organization — trends either toward growth or toward decline at any given time.

Honesty is inextricably linked to Integrity and Trust. Sacrificing the former risks damaging the others.

These immutable Principles serve as a foundation that informs our Core Values.

Core Values


“Courage is not the absence of fear. It is the ability to act in the presence of fear.”
— Bruce Lee

In this context, we see courage as the ability to see things exactly as they are (not worse), have a vision for how things can be better, and move others to collaboratively create something better.

Thus, we exhibit courage through articulating objective truths — even uncomfortable ones — in an effort to grow ourselves and others.

Courage is also required to recognize when growth can be instaneous, when it must be gradual, and when conditions are hostile to meaningful change.

“The key ingredient to building trust is not time. It is courage.”
— Patrick Lencioni

Lastly, we value finding the courage to trust in our own and others’

  • Ability
  • Intentionality
  • Potential


Without execution, ‘vision’ is just another word for ‘hallucination’
— Mark V. Hurd

More than execution on its own, we value focused execution towards a clear, purposeful goal. We have no desire to simply provide a plan or recommendation and say, “Good luck!”

Success and fulfillment for us hinges on our ability to help you execute to overcome obstacles and get real results.


Customer collaboration over contract negotiation
Responding to change over following a plan

— from the Agile Manifesto

We believe in the value of planning.

We also know from decades of experience that no plan survives contact with the reality of implementation.

While your challenges undoubtedly are similar in many ways to those we’ve encountered before, they’re also very much uniquely yours. Because no two problems are ever exactly alike, we prioritize delivering results over stubbornly following one plan or cookie-cutter approach.

At the end of the day, checking the boxes on a boilerplate contract is indistinguishable from failure if value is not added.



“Wisdom, compassion, and courage are the three universally recognized moral qualities of men.”
— Confucious

The value we place in compassion is not something that drives us. It pulls us. It pulls us with insatiable desire to

  1. Understand others and their greatest challenges
  2. Take Action in service to guide them towards conquering those challenges

Leaders must serve their customers AND their colleagues, not just their superiors and stakeholders.

Embodying compassion in every interaction with customers, partners, & teammates allows us to serve them effectively & sincerely.


“The most successful adults maintain the ability to play.”
— Jack P. Shonkoff, M.D.

In keeping with our alliterative mission to connect Profession and Purpose, we see Playfulness as a critical component to improving Productivity and unlocking Potential.

We are limited in our capacity to effectively lead & execute when we are tense, angry or agitated.

The energy & inspiration necessary to solve our toughest challenges can come only from a mental, physical & emotional state of adaptability & abundance.

Even in dire or bleak circumstances, a playful mindset is one that feeds creativity and produces infinite possible solutions.